Aberdeenshire ADP

case study

A sobering thought

Facebook campaign delivered target audience to an interactive website to capture useful data.


the brief

Come up with a theme for a digital marketing campaign that would make people think about the impact of drinking on their lives. To include Facebook sponsored posts and a website with money and calorie calculators.


  • Campaign idea – A sobering thought
  • Web design
  • Social media graphics
  • Facebook campaign
  • Reporting and analysis